The inaugural E For All Expo, or E4, wrapped up its quiet four days at the Los Angeles Convention Center on Sunday. E4 was a new attempt to revive America's biggest video game show... and failed terribly. E4 was meant to fill the void left when the industry's biggest trade show, the Electronic Entertainment Expo, or E3, downsized and moved out of the LA Convention Center, but the crowds were non-existent and so were the big-name game companies that drew in said crowds. As such, E4 was an entertaining disgrace to the entire video game entertainment industry.
Over the past decade, E3 has been the keystone event in establishing a look into upcoming projects within the video game industry. Its attendees included, Microsoft, Sony, Nintendo, Electronic Arts, Capcom, and Rockstar just to name a few, on top of the throngs of video game enthusiasts just waiting to get a hands on demonstration to blog about for weeks. E3 can be credited to hyping the Nintendo Wii (and conversely Sony stealing their idea and turning it into the SIXAXIS controller) as well as creating the buzz for highly anticipated video games such as Halo 3. The expo had ballooned to over 60,000 attendees before being reduced this past July to 3,000 hand-picked guests who attended a more buttoned-down show that received mixed reviews from participants.
What these ignorant organizers haven't realized is that the former E3 expo is exactly what the video game industry needs to create excitement for upcoming projects. By not bringing in the biggest names and by not creating a show thats worthy of recognition, there is nothing worth talking about within the video game industry. The last thing I've heard for upcoming projects was a new Madden, but when hasn't there been a new Madden. E3 downsized for the little guy... and effectively killed any type of talk for new exciting stuff. So why in god's name wouldn't you try to bring in the biggest and best for this thing?? The whole excitement that surrounded E3 was the fact that everyone in the industry would see what's in store for the future... creating competition to make the best game/system possible. But they killed that, so who's left to pick up the pieces? Nice attempt E4, but you just got romped.
E4 already announced that the expo will be returning next year in August, closer to the date of the new E3 as well as the Penny Arcade Expo. However, PAX is quickly becoming the new expo that the video game industry will flock to (attendance at the expo reaches a new peak every year). But if E4 wants to compete, they better do something on the level of the former E3... not this stellar piece of crap they just pulled together.
iPredict E4 will E-flop as PAX kicks their ass. Alas, I click over to www.penny-arcade.com for my tri-weekly comic relief...
E4 = pwnd
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www.e3girls.com
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